What is Search Engine Optimization (SEO)

Organic Search Marketing a.k.a. Natural Search Marketing

One of the methods internet marketers use to promote a website is called Search Engine Optimization (SEO). The SEO marketer performs a process called page optimization. Search Engine Optimization is the process of optimizing each page for "organic positioning," otherwise known as "natural positioning," in other words, your "free positioning." SEO does not guarantee your website will appear on a specific search engine result page (SERP) page, and absolutely "nobody" can guarantee where you will fall in the Search Engine Result Page (SERP) listings via SEO. However, there are techniques known as "Black Hat" techniques that unethical marketers can implement to temporarily enhance your positioning. However, once the search engines realize what is occurring they will remove your listing or worse, permanently ban your website from their search engine results pages. Search engines do not like being tricked, and I strongly recommend that you do not test them.

The Search Engine Optimization (SEO) process is designed to maximize your online presence by altering code, text, links, images, audio, and video on each page of a website with anticipation of deriving more frequent and more prominent positioning results in organic search engine result pages (SEPR's) thus improving the volume of traffic to the website.

Search Engine Optimization (SEO) changes do not have any negative effect on how a website functions. Its single purpose is to help search engines find and index your webpages via spiders (a.k.a. bots) so people can find what they are searching for utilizing Google, Yahoo, Bing, and many other search engines.

Search Engine Optimization (SEO) is a systematic process that must be implemented in order to maintain a marketable website, in competition with other websites who have also implemented an SEO campaign for the same type of product, service, or information.

Verbatim from Google...
"We add and update new sites to our index each time we crawl the web, and we invite you to submit your URL. We do not add all submitted URL's to our index, and we cannot make any predictions or guarantees about when or if they will appear."

Teknowerkz utilizes a methodical approach that is designed to ensure that your website will receive maximum SEO exposure. Contact us for a free consultation!

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